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The ultimate annual accessible marketing report by dozanü innovations.
In 2024, these brands raised the bar for accessible marketing, proving that inclusivity isn't just an afterthought—it's a strategic advantage. Congratulations to Google, Nike and Dick's Sporting Goods, Vanish, Cemento Sol and Circus Grey, and the New York Public Library for leading the way in this year's State of Accessible Marketing (SOAM) Report.
The top image shows a woman in a hospital bed holding a newborn, smiling as she takes a selfie with a bearded man beside her. White text reads: "Capture life, no matter how you experience it."
The bottom image has a blurred green and gray background with white text: "For many people with blindness or low vision, there hasn't always been an easy way to capture daily life."
"Javier in Frame"
Google's "Javier in Frame" showcased the power of accessible technology through the story of a blind photographer using AI-powered camera features. The campaign centered on real-world applications, demonstrating how inclusive design fosters creativity and autonomy.
View the campaign hereAccessible Marketing Score:
The top image showcases Vanish's Me, My Autism, & I campaign, featuring a young blonde woman in a reflective moment.
The bottom image is a close-up of her wearing a black hoodie with white text: "For Ash and many autistic people, familiar clothing can be a lifeline."
"Me, My Autism, & I"
Vanish
Vanish's campaign broke stereotypes by featuring autistic individuals sharing their personal experiences. By focusing on self-identity and diverse perspectives, it challenged outdated narratives and fostered greater understanding of autism.
View the campaign hereAccessible Marketing Score:
The top image highlighting a visually impaired man in a urban setting with white text reads: "It helps them but its not enough".
The bottom image shows a close-up of feet walking on a sidewalk with tactile paving, aiding visually impaired individuals. A person with a white cane is visible in the background, highlighting accessibility. White text reads: "Tactile paving is a universal system that helps visually impaired people navigate sidewalks."
"Sightwalks"
Cemento Sol x Circus Grey
This innovative initiative transformed urban spaces by introducing tactile tiles for blind pedestrians. More than just raising awareness, “Sightwalks” demonstrated how accessibility can be built into infrastructure to create lasting change.
View the campaign hereAccessible Marketing Score:
A promotional collage for #ItsHerShot, showcasing young female basketball players through dynamic action shots and event highlights. Featuring branding from Nike and Dick’s Sporting Goods, the images reinforce themes of confidence, resilience, and empowerment in sports.
"It's Her Shot"
Nike x Dick's Sporting Goods
This campaign championed inclusivity in sports by ensuring adaptive athletes had a seat at the table. Featuring diverse women in basketball, including those with disabilities, "It's Her Shot" pushed for greater equity and representation in athletic marketing.
View the campaign hereAccessible Marketing Score:
The top image is a meme featuring Geordi La Forge, a character from Star Trek: The Next Generation, played by LeVar Burton, The top panel has Geordi in disapproving gesture next to the text “the threat of library budget cuts every year about this time”.
The bottom shows Geordi approving with a text “ending the cycle of instability and ensuring library funding” The bottom image captures a protest or advocacy event in support of library funding. People in the crowd are holding up bright orange signs that read: "NO CUTS TO LIBRARIES!”
#NoCutsToLibraries
New York Public Libraries
A powerful advocacy campaign that highlighted the critical role of libraries as accessible community spaces. By centering disabled voices and emphasizing the impact of funding cuts, it mobilized public support for inclusive learning environments.
View the campaign hereAccessible Marketing Score:
Congratulations!
Congratulations to the five standout campaigns in our 2025 State of Accessible Marketing Report for setting the standard in authenticity, inclusivity, and impact! This year clearly shows that accessibility remains essential in shaping the future of marketing.
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Read The SOAM 2024 Report
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Read The SOAM 2023 Report
What is the SOAM?
Navigating the Future of Inclusive Marketing
The State of Accessible Marketing Report (SOAM) is your go-to resource for understanding the evolving landscape of inclusive marketing. This annual report provides key insights, best practices, and real-world case studies, equipping businesses and marketers with the tools to create campaigns that truly connect with diverse audiences.
Stay ahead of industry shifts, explore emerging technologies, and learn from brands leading the way in accessibility. SOAM 2025 is your guide to building marketing strategies that are not only inclusive but also future-proof.