Do Marketing the Right Way.
Unlock the Power of Inclusion
- $18T
Tap into a $18 trillion market of disabled consumers.
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Boost brand awareness & authority through inclusivity.
- 42.5M
Reach 42.5 million people with disabilities in the U.S. alone.
What is the SOAM?
Navigating the Future of Inclusive Marketing
The State of Accessible Marketing Report (SOAM) is your go-to resource for understanding the evolving landscape of inclusive marketing. This annual report provides key insights, best practices, and real-world case studies, equipping businesses and marketers with the tools to create campaigns that truly connect with diverse audiences.
Stay ahead of industry shifts, explore emerging technologies, and learn from brands leading the way in accessibility. SOAM 2025 is your guide to building marketing strategies that are not only inclusive but also future-proof.
Who is the SOAM for?
Essential Insights for Every Marketer
The SOAM is designed for businesses, marketers, and industry professionals ready to embrace accessibility as a strategic advantage. Whether you're an expert or just starting out, this report delivers actionable strategies to make your marketing more effective and inclusive.
With the SOAM, you can:
- Master the fundamentals of accessible marketing.
- Explore case studies from top brands in 2024.
- Stay ahead of industry trends and technological innovations.
- Apply actionable insights to create inclusive, high-impact campaigns.
What is Accessible Marketing?
Expand Your Reach, Build Meaningful Connections
Accessible marketing ensures your brand's message resonates with everyone—regardless of identity, ability, or background. It's not just about compliance; it's about creating genuine engagement and connection.
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Universal design
Ensuring seamless, barrier-free experiences.
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Inclusive content
Crafting messaging that speaks to diverse audiences.
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Community engagement
Listening, learning, and collaborating with disabled consumers.
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Authentic partnerships
Working with accessibility leaders to drive meaningful change.
Want to take your brand to the next level? Start with our Accessible Marketing Checklist.
Let Us Make Your Marketing Accessible.
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