Connect Direct Case Study

Connect Direct offers a personalized customer service solution catered to deaf callers through video communication. By collaborating with industry leaders, Connect Direct ensures direct customer support in sign language, benefitting both callers and call centers. The target audience for Connect Direct primarily comprises large corporations and industry leaders engaged in providing phone-based customer support.

The Challenge: Connect Direct’s website faced challenges related to clarity and user-friendly navigation. Consequently, it experienced a low engagement rate and a high bounce rate.

The Solution: dozanü stepped in to provide website design and development services, enhancing accessibility, user-friendliness, and SEO optimization for Connect Direct. The objective was to create a custom website that offers decision makers and stakeholders an immersive experience, compelling them to take action. The aim is for them to gain firsthand insight into the challenges their deaf customers encounter when seeking customer support.

Metrics:

Business Development and Sales Generation

Educating prospective buyers on this pioneering concept, focusing on the niche market, to establish expertise and resources.
Facilitating easy contact with team members via the website or social media profiles.

Target Audiences:

    • B2B Corporations (Fortune 1000)
      Business Process Outsourcing (BPOs)
      Disability Accessibility Groups (Influencers)
      Contact Center Executives
      Revenue Management/Business Development

Increase in Organic Site Traffic and Leads

Optimization of user experience across site architecture.

Augment Contact Sign-ups and Demo Requests

Ensuring visitors comprehend the significance of direct communication.

Highlighting the Benefits of Providing this Innovative Service

Creating an “AHA” moment for visitors, dispelling apprehensions about interacting with Deaf individuals or engaging with unfamiliar territory.

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