Friday Lesson in Marketing: When we say “Do Marketing Right,” we mean embracing and delivering authentic representation.
Last week, Austin Woman Magazine hosted the 9th annual Woman’s Way Gala, celebrating Austin women across various industries.
↳ We’re thrilled to announce that our Co-Founder and CMO, Michelle Lapides, has been honored as Austin Woman’s “Business to Watch (between $1 Million – $5 Million)!” Out of 400 nominees, 12 remarkable women were recognized for their outstanding achievements. This award highlights our representation in two marginalized communities: women and the disabled population. Being named a Business to Watch signifies our impact on Austin and its industry, with potential for future growth and community impact.
↳ At dozanü, we’re revolutionizing marketing through a lens that’s both disabled-centric and women-centric, driving meaningful connections with diverse consumer bases. Our approach to marketing leadership, strategy, and execution is transforming the industry with accessible marketing.
↳ Women leaders deliver higher ROI, according to Kana LiVolsi of Dos Mundos Creative (a Women’s Way Business Awards finalist!), and women influence or control 85% of consumer spending. Despite these stats, women still face unique challenges, especially in marketing. Awards like the Woman’s Way Business Awards are crucial in highlighting our achievements and breaking those barriers.
↳ Special thanks to Austin Woman Magazine, our clients, partners, and exceptional team! At dozanü, we’re proud to see our CMO recognized for her visionary leadership and dedication. Choosing a women-centric and disabled-centric marketing company like dozanü means choosing exceptional marketing.
Let’s continue to do marketing right. Ready to chat? Visit us at www.dozanu.com/contact.
