In today’s busy digital world, having the right strategies to capture and hold customer attention is essential. As consumer behavior continues to evolve, so must companies’ approaches in how they interact with their target audiences.
The average customer attention span in 2022 is… 8 seconds! That’s shorter than the attention span of a goldfish. Ever wonder why Vine (R.I.P) and Tik Tok are so popular? Or why Twitter only gives you 280 characters?
With the average human attention span being a mere eight seconds, it’s no wonder businesses have started looking for innovative ways to engage customers in order to maximize both impact and ROI.
The most effective way in 2023 is utilizing what we call short burst content. If you take too long to deliver your information, your potential customers will scroll right on by. What can you do? Keep these tips in mind:
- Use strong + vivid imagery.
- Create skimmable content.
- Your call to action must be clear.
Well, there you have it. Our modern world gives us amazing opportunities to capture customers’ attention and create content that actually works. User attention span is very short. Your marketing strategy needs to be extremely efficient and impactful, in order to stand out in the endless sea of content. The good news is that it’s not impossible. All you have to do is to be creative and do your research, or hire a team of marketing experts.
If you need help finding the best resources for this undertaking, explore our services or contact one of our professionals – we will help make sure your call-to-action is crystal clear! Together we can obtain success for your business ad campaign or for any other project you may have.
So what are you waiting for? Now let’s get started on capturing those 8 seconds of attention!