Let’s be real: marketing is a living, breathing practice. And like anything alive, it grows especially when you stop feeding it the same tired habits. We’ve done the work (and the therapy) to break up with some deeply entrenched marketing behaviors. Here are three habits we kicked to the curb—and what we’re doing instead:
- Ditching Fear-Based Messaging → Embracing Empowered Narratives
Old school: “If you don’t act now, you’ll fall behind.”
New wave: “Here’s what’s possible when you lead with purpose.”
We’ve moved from panic-button tactics to messages that respect our audience’s autonomy and intelligence. Empowerment converts better—and feels better too.
- Tossing Spaghetti-at-the-Wall Strategy → Cooking with Intention
Back then: campaigns launched on vibes alone.
Now: every post, email, and campaign ladders up to a clear strategy.
We still test and iterate, but everything we do is guided by purpose, not panic. We build smarter, not just faster.
- Dismissing Channel Silos → Creating Cross-Channel Clarity
Used to be: the social team didn’t know what the blog team was doing.
Now: we work as one connected content machine.
Our audience doesn’t live in a single channel—and neither should our strategy. When content speaks with one voice, it carries farther and resonates deeper.
Final Thought
It’s not just about doing more. It’s about doing better. As we evolve, our marketing evolves with us—and we’re not afraid to leave bad habits behind in the name of something braver.
